The adjective Goldbergian was used by humorist Robert Benchley in an August 1915 piece for the magazine Vanity Fair. While remembered today chiefly for his cartoons, he was also a screenwriter (he wrote the Three Stooge’s first feature film, Soup to Nuts (1930)), animated filmmaker, and popular on the lecture circuit. Goldberg began as a sports cartoonist for the San Francisco Bulletin in 1907, and his 1908 comic strip Foolish Questions catapulted him to national celebrity in the United States.
Reuben “Rube” Lucius Goldberg (1883-1970) was an American humorist and cartoonist famed for drawing schematics of absurdly complicated machines to perform everyday tasks. A Rube Goldberg device is an ingenious, overly complicated, and entirely impractical one.
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